Camelot achieves highest ever ticket sales this year

Camelot achieves highest ever ticket sales this yearCamelot achieves highest ever ticket sales this year

LONDON – Camelot, the UK National Lottery operator has announced that is set to achieve record ticket sales revenue this tax year. It said that the new-look Thunderball game and two special UK Millionaire Super Raffles have helped it reach the new record.

Camelot runs all National Lottery games including Lotto and National Lottery scratchcards. It expects sales for the year to March 31 to hit £5.7 billio which will finally break the 13 year record of £5.5 billion.

Dianne Thompson, Camelot chief executive, said, “This year’s performance reinforces our position as one of the world’s leading lottery operators and ensures that the National Lottery remains one of the world’s most consistently successful operations of its kind.”

Camelot’s strong performance comes at a time when many of the biggest lotteries in the world are either having static performance or declining sales. Camelot also had its best ever third quarter, with record sales figures.

The new Thunderball game, which is similar to the core Lotto game, had been popular after its re-launch in May with a bigger top prize of £500,000. The UK Millionaire Super Raffle, held twice in November and on Christmas Eve, also helped sales and created 10 millionaires and 25 millionaires respectively.

Total National Lottery sales have increased by 17.9% since 2002, Camelot said, while the number of players has grown by 5% in the last five years.

Payouts to good causes will hit £1.5 billion in the financial year, while prize money will reach £2.9 billion. Retail is still the company’s largest sales channel and the company expects to grow sales by 3% in the next financial year.

source: Shropshire Star



Published: March 4, 2011

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