Northstar win contract to run Illinois Lottery
CHICAGO, IL – Last week it was announced that Northstar Lottery Group, a joint venture between established lottery companies Scientific Games and GTech had been picked by Illinois Governor Pat Quinn to run all aspects of the Illinois Lottery for the next ten years.
The companies involved in Northstart Lottery Group already hold Illinois Lottery contracts for lottery machines, scratch cards and marketing so any transition period would be reduced to a minimum as Northstar already has plenty of experience in the state.
State finance officials also predicted that Northstar would be able to increase Illinois Lottery revenues by $4.8 billion over the next five years, more than a billion dollars more than the state predicted it could do on its own.
The other company in the running for the contract to run the first privately owned state lottery in the United States was Camelot, which has run the UK National Lottery since its inception in 1994. Northstar, formed in the final hours before the private management bid deadline in late July, is comprised of three principal groups, all vendors: Gtech, Scientific Games and Energy BBDO/Chicago. Respectively, they supply technology, the instant games and advertising to the Illinois Lottery.
Camelot had promised to bring fresh ideas to the table but Gov. Quinn opted for an experienced team to oversee the next ten years of the Illinois Lottery.
Profits from the lottery will still go to good causes throughout Illinois, it is hoped that costs can be reduced and more income generated with the new company in charge.
source: Chicago Sun Times
Published: September 21, 2010