Loto Quebec launches Tetris themed scratch card

QUEBEC CITY – Loto-Québec, along with scratch card printing company Pollard Banknote and The Tetris Company, have teamed up to bring a Tetris themed scratch card to lottery retailers in the province.

The Loto-Québec $3 Tetris lottery game was officially released on August 22nd 2011 and offers players the chance to instantly win up to $25,000. The Tetris game can also be played online as players with losing tickets can join a second chance draw on Loto Quebec’s website.

“The Tetris brand has become a lifestyle and we’re thrilled to introduce the first Pollard Tetris-themed lottery ticket in Canada,” said Henk Rogers, Managing Director of The Tetris Company.

“The Tetris brand has really caught on in the lottery world. This is the second Tetris game to be launched during the month of August in North America, and there are more launches to come in the near future,” exclaimed Sina Aiello, Vice President, Licensed Products, Pollard Banknote. “This popular brand crosses all language barriers. We are excited to partner with Loto-Québec and provide marketing support and prizing that will thrill and make Tetris the topic of water cooler talk throughout Québec.”

Tetris was designed in the Soviet Union and was released in 1984. Since then it has become one of the most popular video games ever. In 2007, Tetris came second in IGN’s “100 greatest video games of all time” list.



Published: August 30, 2011

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