NeoGames agree deal with Mexico’s Lotería Nacional
SLIEMA, MALTA – NeoGames, the world leading online scratch card software provider behind popular sites such as Scratch2Cash, Hopa.com and Scratch.co.uk, has signed a deal with the Mexican National Lottery (Lotería Nacional) to provide them with a platform of online instant games tailored to the Mexican market.
Press Release (26/9/11)
NeoGames, global leaders of online scratch and instant win games, announced today that they have integrated their premium platfrom of online scratch cards and instant win games with Mexico’s National Lottery, Lotería Nacional, to be offered on the lottery’s portal.
Following other successful integrations with worldwide lotteries this deal is a first for NeoGames in the Latin American lottery market.
Cooperating with Digital Orchid, a leading provider of regulated server-based lottery systems in Latin America, NeoGames supplied Lotería Nacional with a premium selection of games, all fully customized and branded for the Mexican market.
Mr. Jorge Gaviño, Marketing and Services General Sub Director at Lotería Nacional, commented, “We’re excited to finally launch an online offering of interactive games and feel that the partnership with NeoGames is a natural fit since their portfolio of Instant Win and Scratch Cards matches our lottery customer preferences and has proved itself to be successful. NeoGames is also contributing to our marketing efforts in this new area, with their wide knowledge and understanding of the internet soft gaming customers.”
“We are proud and honored to cooperate with Lotería Nacional. We see great potential in the Mexican market being one of the key markets in Latin America with its large population and its advanced internet usage. This deal along with other similar deals signed and delivered in the last year is proof of our core match for National Lotteries world wide,” stated Shay Bar-Josef, Managing Director at NeoGames Networks.
Published: September 26, 2011