Atlantic Lottery set to remove billboards after animal cruelty complaints

HALIFAX, NOVA SCOTIA – The Atlantic Lottery Corp. says it will take down a sign featuring a cow stuck on a metal fence over complaints that it depicts animal cruelty.

The image is featured on billboards around Atlantic Canada advertising ShaBam, a new lottery game. It shows a cow draped over a fence, its front feet dangling.

“I think it’s animal cruelty. I don’t think they should be showing that at all. I don’t think it has anything to do with the lottery,” said one woman.

Lindsay Shannon, spokeswoman for Atlantic Lotto, said “We would like to apologize to anyone who was offended by the image. That certainly was not our intention.”

According to Ms. Shannon, the image was chosen to reflect the “quirky and unexpected personality” of the new game.

Published: January 26, 2012

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