Paf extends deal with TUIfly Nordic

Finnish gaming company Paf has just renewed its deal with Inflight Service Europe AB to provide on board scratch card games with TUIfly , a Swedish charter airline.

The scratch cards sold on board all TUIfly flights have proven incredibly popular and were first made available exactly one year ago. The new deal between Paf and TUIfly will last for another 12 months.

Jim Hofverberg, Communications Manager at TUIfly Nordic said of the relationship, “The last year has proved that Paf’s scratch card concept Scratchorama definitely is something special. We have managed to sell more scratch cards than ever before, even during the last year’s recession with lower passenger numbers.”

Paf had hoped that if the concept proved successful, it would eventually be available to other airline partners of Inflight Service Europe, including; Air Finland, SAS Charter, Spanair, and Thomas Cook Airlines Scandinavia.

Anders Wiklund, Head of Paf’s Consumer Experience said, “We are excited that TUIfly Nordic has chosen to extend their partnership with us for an additional sales period. Throughout 2009 we have proved that the scratch card concept works. We have increased customer satisfaction, and raised money for charity.”

Paf scratch card games are also available on Stena Line ferry services throughout Europe.



Published: April 14, 2010

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