Camelot sees upturn in sales

LONDON, U.K. – The U.K Lottery operator Camelot yesterday released figures which showed a massive surge in lottery sales, up £302.7m (5.9 per cent) on the previous year.

Total lottery sales hit £5.4billion up to the year ending March 31st. This means that the good causes that benefit from Lottery funding will get £1.5bn, which is the biggest payout for a decade.

Camelot is heavily regulated which resulted in its profits falling from £45m last year to around £30m this financial year. This fall came as part of the terms of Camelot’s new licence agreement in which they promised to give more money to good causes.

Dianne Thompson, Chief Executive of Camelot said, “Our outstanding sales performance and returns to good causes have consolidated our position as one of the world’s leading lottery operators.”

One of the leading causes of the recent sales surge is the advent of lottery games sales on the internet and mobile phones. Playing the lottery through these mediums has proved incredibly popular.

Traditional draw based games like Lotto, Thunderball, Dream Number and EuroMillions also experienced an increase in sales from £3.9bn in 2008/09  to £4.1bn in 09/10.



Published: June 3, 2010

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