Minnesota Lottery unveil new Vikings scratch card
ST. PAUL, MN. – An announcement from the Minnesota State Lottery has confirmed that there will be a new Minnesota Vikings scratch card coming to stores as of this week.
The Minnesota Lottery were keen to make lottery players aware that any funds raised by this new game will not go to the NFL team’s fund for building a new stadium. The new game has arrived after the NFL last year allowed teams to strike deals with lotteries and for team logos to be displayed on state lottery scratch off tickets.
Although it has taken the Vikings one year to come to an agreement with the Minnesota Lottery the new scratch card will have a top prize of $200,000 and a second chance jackpot prize of a Vikings season ticket for four people.
It is widely believed that the Minnesota Lottery paid the Vikings nearly $200,000 to use the team’s logo on the scratch cards. The Vikings will also receive some dividend after sales revenue for the ticket passes a certain threshold, rumoured to be around $9million.
Two television advertisements will be broadcast to promote the new lottery scratch card in the coming days and weeks.
Published: July 20, 2010