New Boston Red Sox scratch card goes on sale tomorrow

New Boston Red Sox scratch card goes on sale tomorrowNew Boston Red Sox scratch card goes on sale tomorrow

BOSTON, MA – The Boston Red Sox and the Massachusetts Lottery are hoping that their working relationship will continue to be a profitable one as the $2 Red Sox instant game goes on sale tomorrow.

The new Sox Instant Ticket, priced at $2, hits shelves tomorrow at the Lottery’s 7,300 licensed retailers. Top prizes of $25,000 and a total prize fund of $26million make the scratch card attractive to all Red Sox fans.

Losing players have a shot at a second-chance drawing by entering their non-winning tickets to win official Red Sox merchandise and $25,000 in a home game challenge at Fenway Park.

Lottery Executive Director Paul Sternburg said the Lottery’s portfolio of Red Sox Instant Tickets has helped propel sports-themed game offerings to record-breaking sales levels.

“We are excited to introduce a $2 ticket to the game mix, which rewards our players with multiple opportunities to win sizable cash prizes, as well as authentic Red Sox gear and collectibles,”’ he said.

The first Red Sox Instant Ticket went on sale in 2006 and was the first scratch card in the United States to feature a Major League Baseball team. Since 2006, four more scratch cards have gone on sale, generating more than $10m for the Red Sox.

Massachusetts Lottery games featuring professional local sports teams are some of the most popular games they sell. The Boston Celtics (NBA), New England Patriots (NFL) and Boston Bruins (NHL) all have their own instant win games on sale at lottery outlets.

The Lottery’s partnerships with the region’s professional sports franchises have produced more than $1.1 billion in ticket sales, returning more than $160 million in profit to the commonwealth in local aid.

source: Boston Heralnd

Published: April 4, 2011

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