Iowa Lottery has second best sales ever in 2010 fiscal year

DES MOINES, IA. – The Iowa State Lottery had its second best year of sales ever during the recently completed 2010 fiscal year. Only at the height of the now scrapped “Touch Play” program did the Iowa Lottery make more money than this fiscal year.

During the 12 months up to June 30th, Iowa Lottery sales totalled $256.3million, according to preliminary figures released by the lottery. These figures mark the highest ever return from lotto, scratch cards and pull-tab games since the lottery’s start in 1985.

Lottery players also had a good year in Iowa as prizes paid out also rose by four per cent from the record of $144.7million paid out in 2008 to $150.5million in 2010.

The preliminary figures released also show that the lottery put nearly $58million into state coffers for this fiscal year.

Lottery CEO Jerry Rich was very proud of the lottery’s achievements this year, telling the Globe Gazette, “”Bottom line, the Iowa Lottery returned a record $208.4 million to Iowans for the year either directly in prizes or in profits to the state programs that benefit us all. That’s the highest total for prizes and proceeds from our core products in the lottery’s history.”

The best selling product for the Iowa Lottery, as with many lotteries all over the world, was scratch cards. Sales for instant win scratchers rose by over five per cent to $143.8million, over half of total sales for the lottery. Rich though was mindful that sales of lottery products are cyclical and scratch cards won’t remain popular forever. He said, “We will continue to focus on variety in our products and entertainment for our players while keeping our eye on results.”

The 2011 fiscal year is expected to be even better for the Iowa Lottery as the recently added multi state game Mega Millions will have been operating for a full year and that looks set to be a popular game having generated $5.5million worth of sales in its short time in the Iowa Lottery’s product mix before the end of the 2010 fiscal year.

It was also announced that lottery officials plan to continue to create two new instant-scratch and two additional pull-tab games each year, with proceeds from those games dedicated to the Veterans Trust Fund.

Published: July 28, 2010

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